A structured program for websites that should be converting better.
Most conversion problems are not mysterious. Visitors arrive, read, and leave — and the reason is usually visible in the data if you know where to look. This program works through that process methodically, with guidance tailored to your site.
Enquire about sessionsWhat the program covers
Each consultation session builds on the last. The structure is practical rather than theoretical — every topic connects directly to something measurable on your site.
Reading data before drawing conclusions
Most decisions about a site get made on impressions rather than evidence. The first part of the program focuses on identifying which metrics are genuinely informative for your traffic volume and which numbers tend to mislead smaller sites. We look at your actual analytics together.
- Bounce rate context
- Session duration signals
- Funnel drop-off points
- Traffic source behaviour
- Device split patterns
- Goal tracking setup
Where visitors actually stop reading
Scroll depth and click behaviour tell a more specific story than overall bounce rate. This section walks through interpreting that behaviour and identifying the precise page sections where interest consistently drops.
Copy and structure that addresses objections
Visitors leave when their unspoken questions go unanswered. This section covers how to identify the objections specific to your audience and address them in the right sequence on the page.
Session-by-session breakdown
Four focused sessions, each with a defined output. Sessions are remote and scheduled around your availability.
Session 01
Reading Your Analytics Without Guessing
Connects your Google Analytics or equivalent data to actual conversion behaviour. Covers segmentation, filtering out noise, and identifying which pages deserve attention first based on traffic and exit patterns.
Session 02
User Behaviour and Where Visitors Drop Off
Uses heatmap and scroll data alongside your analytics to build a picture of where interest falls away on key pages. Produces a short prioritised list of specific page elements to address.
Session 03
Copy That Addresses Real Objections
Works through the structure of your existing page copy to identify gaps between what visitors need to know and what is currently written. Produces revised copy outlines for the highest-priority pages.
Session 04
Structured Testing for Smaller Websites
Covers how to run meaningful tests without enterprise-level traffic. Focuses on what can realistically be tested given your volumes, and how to interpret results that are not statistically conclusive.
Remote sessions, specific to your site
Each session works with your actual pages, data, and audience — not generic examples. Sessions have been available remotely since 2019, structured for clients who need specific recommendations rather than broad frameworks. Enquiries are handled directly without automated booking systems.
Get in touchFormat
Remote video consultation, 4 scheduled sessions
Location
Serving clients throughout South Africa and remotely
Contact
support@elpharivento.com · +27 83 309 6938