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Elpharivento

Conversion Consultation

Consultation Services — Est. 2019

What we actually look at when a site underperforms

Most conversion problems have mundane causes: a form field that confuses people, a headline that answers the wrong question, a page that loads slowly on mobile. These sessions are structured to find those specific issues, not to produce a lengthy report that sits unread.

Consultant reviewing website analytics on a desktop screen

Five areas we address in each engagement

Conversion Audit

A page-by-page walkthrough of where visitors drop off and what prevents them from completing an action. Delivered as a recorded session with written notes.

UX Friction Review

Identifies layout patterns and interaction sequences that slow users down. Covers navigation logic, form design, and call-to-action placement.

Funnel Diagnostics

Maps the full path from entry to conversion, noting where intent breaks down. Particularly useful when traffic is adequate but completion rates are low.

Copy Assessment

Reviews whether page text matches visitor intent at each step. Focuses on clarity and specificity rather than tone or brand voice adjustments.

Technical Checks

Covers load time, mobile rendering, and form submission reliability. These issues account for a larger share of lost conversions than most site owners expect.

"After the audit session I understood exactly what to fix first. There were no vague suggestions — just a ranked list of specific changes with clear reasoning behind each one."

— Nolwazi Dlamini, e-commerce retailer

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