Session structure
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Pre-session preparation (sent 48 hours before) You receive a short intake form asking for access to your analytics, your current conversion goals, and the pages you most want reviewed. This means we spend the session on analysis rather than context-setting.
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Phase 1: Data review (30 minutes) Working through your analytics together, identifying the pages with the highest exit rates relative to their traffic volume, and noting any unusual patterns in device or geographic breakdown.
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Phase 2: Live page walkthrough (40 minutes) Screen-sharing review of your key pages against a structured checklist covering UX, copy clarity, mobile performance, trust elements, and call-to-action placement. We flag issues as we find them in real time.
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Phase 3: Prioritised recommendations (20 minutes) Organising findings into a ranked action list with rough effort estimates. Quick wins are separated from longer structural changes so you can act immediately on the most accessible improvements.
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Follow-up document Within 48 hours you receive a written summary of everything covered, including the prioritised fix list and a recording of the session.
Nolwazi from Cape Town noted that the session identified a mobile form issue that had been quietly killing enquiries for months, something her team had not connected to the drop in contact requests.
Where visitors go without buying
Most South African business websites convert between 1% and 3% of their traffic. That means 97 out of every 100 people who land on your site leave without doing anything useful. This consultation is built around figuring out exactly where that breakdown happens on your specific site, using your actual data rather than generic assumptions.
What gets reviewed during the session
We work through your Google Analytics or similar data together, looking at bounce rates by page, scroll depth, exit points, and form abandonment. Alongside the numbers, we do a structured walkthrough of your key pages, checking load speed on mobile, clarity of your primary call to action, trust signals like testimonials and contact details, and whether your copy answers the questions visitors actually have at each stage.
Common patterns that come up
- Landing pages that describe the business but not the specific outcome the visitor wants
- Contact forms with too many required fields, particularly on mobile screens
- Price or service information buried three clicks deep when most visitors want it immediately
- No visible social proof near the decision point on the page
- Page load times above 4 seconds on mid-range Android devices, which is the majority of South African mobile traffic
What you leave with
By the end of the session you have a written list of prioritised fixes, separated into quick changes you can make this week and structural improvements that need more planning. Each recommendation references the specific evidence we found, so you understand the reasoning behind it rather than just getting a list of tasks.
Who this works for
This consultation suits small to medium businesses running their own websites, as well as marketing teams who want an outside perspective before committing to a redesign. It is also useful for founders who are getting traffic from ads but not seeing that traffic convert into enquiries or sales.